Joi and blokes – Building the platform behind a US hormone-optimization telehealth brand
Healthcare & Telehealth
3+ Year Engagement
Joi & Blokes The Engineering Team Behind a US Hormone Health Telehealth Platform
For over three years, VCL International has been the dedicated development team behind Joi & Blokes, a US telehealth platform delivering hormone optimization care for women (Joi) and men (Blokes). From patient-facing e-commerce to clinical workflow tooling, we build and maintain the technology their care runs on.
The client
Joi & Blokes is a US-based telehealth company specializing in hormone health lab testing, clinician consultations, and ongoing treatment (HRT/TRT, peptides, wellness protocols) delivered online. Two brands, one platform: Joi for women's hormone care, Blokes for men's. US telehealth in the hormone optimization category is fast-growing and compliance-heavy, with secure patient data handling, subscription billing, and clinical workflow integration as table stakes.
The challenge
A telehealth company's product is its platform. Joi & Blokes needed:
- A patient experience that converts browsing treatments, purchasing lab panels, booking consults without the friction typical of healthcare sites.
- Subscription and one-time purchase flows for labs, medications, and memberships.
- Clinical and operational workflows behind the scenes: intake, patient data, and order routing to labs and pharmacies.
- A team that could ship continuously for years not a one-off build while treating patient data with healthcare-grade care.
- All of it at a cost structure that let a growing company invest in care, not just code.
What we built
Patient-facing e-commerce
WooCommerce/WordPress build handling lab panel sales, treatment subscriptions, and memberships across both the Joi and Blokes brand experiences.
Intake & onboarding
Flows that turn a compliance-heavy signup into a consumer-grade experience.
Subscription & billing engine
[Payment stack] powering recurring treatment and membership revenue.
Integrations
[Lab providers, pharmacy fulfillment, EMR/EHR, telehealth video, CRM, email platform].
Performance & security hardening
Page speed, uptime, and patch cadence appropriate to a healthcare property.
Continuous feature delivery
3+ years of releases as their needs evolved functioning as their embedded dev team rather than a vendor.
How we worked
Dedicated team, not a rotating vendor. The same engineers stayed on the account across the full 3+ year engagement.
Direct line to leadership. Sprint cadence and communication ran straight with the client's ops and leadership teams no translation layer.
Timezone coverage advantage. Pakistan hours meant overnight progress for a US-based team, effectively extending the working day.
Results
- 90% improvement in page load / Core Web Vitals from before/after optimization audits.
- 90% uptime over [period] from hosting/monitoring data.
- 50+ releases and features shipped over 3 years from Git/project tracker history.
- 1500+ orders processed through the platform, or order volume grew during the engagement.
- A 3+ year continuous engagement for agency buyers, this itself is the result.
What the client says
"[2–3 sentence testimonial from a Joi & Blokes stakeholder, ideally speaking to reliability, healthcare understanding, and why they've stayed 3 years.]"